Howard Schultz on Strategy

P&G Marketing Memo

Sriram Krishnansriramk.com

Elad Gil High Growth Handbook: Scaling Startups From 10 to 10,000 People

Reeves Wiedeman Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork

Howard Schultz Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

The Commoditization of the Starbucks Experience

Howard Schultz's memo discusses the dilution of the Starbucks experience and the need to refocus on the core values and differentiation from competitors.

global.oup.com