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Howard Schultz on Strategy
As you scale, you realize, “Huh, I really need more of these.” And the danger is getting too process-y instead of outlining the objectives so people understand, “Okay, we’re doing this for this reason.” It’s almost like you want to provide more context versus trying to exert more control. Because maybe in a very autocratic, hierarchical, bureaucrat
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All great companies have passed through bad years that forced soul-searching and rethinking of priorities. How we deal with them will be the litmus test.
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The Commoditization of the Starbucks Experience
Howard Schultz's memo discusses the dilution of the Starbucks experience and the need to refocus on the core values and differentiation from competitors.
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