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Howard Schultz on Strategy
Voici un résumé des meilleures idées, conseils et astuces tirés du livre Onward: How Starbucks Fought for Its Life de Howard Schultz.
1. Leadership et Vision
Responsabilité personnelle : Schultz insiste sur le fait qu'un leader doit se tenir à un niveau d'exigence extrême, faire preuve de discipline et ne pas déléguer entièrement la vision à d'autres
For us, that means doing our best to treat everyone with respect and dignity, from coffee farmers and baristas to customers and neighbors. I understand that striving to achieve profitability without sacrificing humanity sounds lofty. But I have always refused to abandon that purpose—even when Starbucks and I lost our way.
Howard Schultz • Onward
As organizations succeed and grow, they become more formalized, more bureaucratic, more careful, more remote from customers, and slower to act. Diseconomies of scale begin to work, overshadowing the cost advantages of size. Overhead grows, decision-making slows. Direct feedback from customers is reduced, filtered, and often ignored. The demon of af
... See moreAdrian J. Slywotzky • The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
