I suspect billions of people will be happy to receive their answers to complicated queries directly on the search results page, uninterested in where the information comes from, so long as it’s accurate enough.

But to everyone who depended even a little bit on web search to have their business discovered, or their blog post read, or their journalism... See more

If AI chatbots and AI-powered search results are summarizing everything for you, why would you go to a website? And if we all stop going to websites, what’s the incentive to put new content on the web? What’s going to stop shady characters from flooding the web with AI-generated spam to try and game these systems? And if we succeed in choking the... See more

If AI “answer engines” become the point of arrival for information rather than the gateway, the architecture of the web risks being hollowed out from within. The stakes extend beyond economics: They implicate the sustainability of public information ecosystems, the incentives for future creativity and the integrity of the informational commons.