How we think about design

How we think about design · Resend

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We call it a belief system because it's more than a collection of values. It's how we see the world and what is missing.

Make stuff you use every day —it makes for a better life.

Make it better —do less if you need to.

Nothing is finished —everything can be rethought.

Think small —make one small part of the world as it should be.

Slow down —put in

Building a Belief System | !Boring Software

Sublime Principles and Culture (shared internally with the team):

Be fanatic about product excellence

We're not in the business of creating software - we are in the business of building a product people love. Most organizations lower their standards in an effort to move things along and get things off their desks. We have to fight that impulse every