How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers

bullet points don’t need to be full sentences, but they should have the same structure.

Once you’ve created a list of problems and benefits, try adding the features that match.

start with writing your headline. Four different options

Don’t forget to think about what’s special about you. What’s the benefit of working with you?

Each bullet point should highlight a benefit you provide or a problem you avoid.

nobody is interested in your company and your products. People are interested in themselves.

newsletter you can share tips to build your authority, and you can let your personality shine

Never be afraid to provide too much information.

Writing about your products bores your readers. Writing about their problems grabs their attention.

What they want to know is: What’s in it for me?