How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers

Your value proposition is what you write on a billboard: a headline, a few bullet points, and an image.

To increase your persuasiveness, add a word like now, instantly, or immediately

credible, clear, and concise.

start with asking your customer why they hesitated to buy from you, and then discuss how happy they are now

To write a headline plus a subheading, simply state what you provide in your headline and list the benefit or the problem you avoid in your subheading.

Qualaroo or LeadConversion

You may think details aren’t interesting. You might be inclined to leave them out, but facts and details sell.

Treat each bullet point as a headline. Each bullet point should promise something of value to your reader.

The biggest mistake web writers make is trying to write for too many people.

The biggest improvement you can make to your web copy is changing your perspective and writing for your reader instead of for yourself.