How to Write Better Captions
How to write good copy for the internet (a guide):
Bad copy kills businesses, good copy makes them.
I think we’re entering an era where the best products don’t necessarily win, the best copy does.
Most people write copy like they are writing instruction... See more
Nicolas Cole’s 20 Tiny Copywriting Tips that Make a Huge Difference
You are not selling anything to the customer. You are giving them an opportunity to change.
Don’t use formal language. The customer is not someone you’re trying to impress. The customer is a friend.
Don’t say to the customer, “You are experiencing a problem”. Say, “You might be