How to Write Better Captions
Graceful promotion is possible with a little practice
Seth Werkheisersocialmediaescapeclub.substack.com
One of the most popular Link in Bio interviews is with Arin Delaney and Madison Palasini, the copywriting duo behind FONZIE. When I asked them about campaign copy, they told me, “We think of those big, juicy taglines as punchlines. It’s very similar to joke writing. A meandering story suddenly becomes crystal clear when you hear that final line. Sa... See more
Rachel Karten • Great Campaigns Start With Great Copy
That’s what copywriting is, too. It’s about resonating with people.