Yes, captions & visuals do matter. But without a Viewer in mind, the videos will simply lack soul. They’ll lack that bit of umph that makes people feel like the “for YOU page,” instead of “meh i don’t think I need this video” Write out who your Viewer is.... See more

I’m finished with Instagram 😪 Not the platform, but the way it’s used. As I’ve grown (as a person) and grown this page, I’ve began to see some very clear patterns across people and industries. Everyone wants a quick fix - and it’s damaging.... See more