How to Write Better Captions
Nicolas Cole’s 20 Tiny Copywriting Tips that Make a Huge Difference
You are not selling anything to the customer. You are giving them an opportunity to change.
Don’t use formal language. The customer is not someone you’re trying to impress. The customer is a friend.
Don’t say to the customer, “You are experiencing a problem”. Say, “You might be
One of the most popular Link in Bio interviews is with Arin Delaney and Madison Palasini, the copywriting duo behind FONZIE. When I asked them about campaign copy, they told me, “We think of those big, juicy taglines as punchlines. It’s very similar to joke writing. A meandering story suddenly becomes crystal clear when you hear that final line.... See more