How to Write a Good Advertisement

Okay, let’s review what you learned so far. YOU LEARNED that in order for your advertising to be successful, you must first be aware of what blocks your readers from understanding your message. YOU LEARNED that your readers don’t care about your big vocabulary, only what you can do for them. That means you use shorter words, sentences, and paragrap

All news magazines use the same format. Copy has priority over illustration. Three columns of type, set in serif faces. Captions under photographs. But the advertisements in these magazines do not follow any of these conventions, so very few people read them. Next time you construct an ad, pretend you are an editor; you will get more readership.

What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most?

and protection of loved ones; and social approval). 2. The strongest advertising appeals are based on these eight basic wants. 3. The most effective way to create an appeal based on these eight wants is to write ad copy that causes your prospects to visually demonstrate your product or service inside their heads, sufficiently enough to build desire

The only things you really need to consider when writing copy for an ad are: • How to target your ad to the people you are trying to reach? • What will make them respond? • What is the best way to communicate this to them through your copy? When it comes to writing the copy, here are some hints to keep in mind: • Be specific. • Be exciting. • Focus