How to Write a Good Advertisement

the late E. T. Gundlach expressed it better than I can when he said, “The reason for the superior value of the anaesthetic lies in the fact that we notice it. Walk into a room where everything is neatly arranged and your eye may fall upon this or that conspicuously placed chair. But if someone had left a chair upturned in that room you would have s

So notice, as you continue reading, how many of these headlines contain specific words or phrases that make the ad promise to tell you: How, Here’s, These, Which, Which of These, Who, Who Else, Where, When, What, Why. Also note how frequently exact amounts are used: number of days, evenings, hours, minutes, dollars, ways, types of. This “attraction

To get and to hold attention a layout should have two qualities. First, it should be interesting to look at. Second, it should not be static, but should convey the feeling of movement and action, for these are interesting.