How to Win Friends and Influence People

You cannot teach a man anything; you can only help him to find it within himself.

that they crave almost as much as they crave food.

You will never get into trouble by admitting that you may be wrong. That will stop all argument and inspire your opponent to be just as fair and open and broadminded as you are. It will make him want to admit that he, too, may be wrong.

‘Do unto others as you would have others do unto you.’

‘it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.’

The disagreeable prospect of serving time seems remote so long as he can gloat over his likeness sharing space with pictures of sports figures, movie and TV stars and politicians.

If our ancestors hadn’t had this flaming urge for a feeling of importance, civilisation would have been impossible. Without it, we should have been just about like animals.

The others had been trying to sell me on their service, but one let me sell myself. That organisation won.

‘Don’t be afraid of enemies who attack you. Be afraid of the friends who flatter you.’