simply accurate. Managers may need to reveal truths that are dormant in the data to help make a case—to compete for attention, resources, and money; to pitch clients; to recruit new customers; to sway an opinion or help form one. To make charts more persuasive, use these three techniques: 1. Hone the main idea. Adjust your prompt. Instead of asking

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So, after nearly a decade of doing this wrong, please learn from my mistakes. These skills should be used for good (improving the company’s chance of success) but are also applicable in a more Machievellian sense, if that’s your sort of thing. To make this feel more real, I’m going to walk you through a work of analysis I did here at Every. Using i

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