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How to validate your startup idea
An ideal start-up has a gifted founder. What does it mean to be a gifted founder? Well, they are coming from a unique situation that allows them to perceive an opportunity in a way that is different from other people. They can turn that perception into a vision of what they are trying to build. They can communicate that vision to others and then ge
... See moreTarang Shah, Tarang Shah, Sheetal Shah • Venture Capitalists at Work: How VCs Identify and Build Billion-Dollar Successes
The new business road test: stage one – the micro-market test What customer pain will your offering resolve? Or what kind of mundane customer experience will you replace with a delightful one? How strong an incentive do customers have to give you their money? Will the fish bite at a price that works? Who, precisely, are the customers who have the p
... See moreJohn Mullins • The New Business Road Test
A great business idea isn’t enough. You need to quickly and cheaply test your assumptions to establish whether your product meets the needs of a market and fills this niche well enough for people to pay for it. The early days of a startup should involve constraint testing, tweaking and learning with the ultimate goal of discovering product/market f
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