How To Use POV Architecture To Create Trust | Content Marketing Institute
Robert Rosecontentmarketinginstitute.com
How To Use POV Architecture To Create Trust | Content Marketing Institute
... See moreA POV tells employees how to act and guides their decisions. Everything a company does, day in and day out, should align with the point of view. If the POV is clear and employees buy into it, the company will practically manage itself. But that doesn't mean you can just post a POV on your website and expect it to work. Leadership has to evangelize
Abstraction helps organizations move beyond overwhelming details to more actionable and trustworthy information. Fidelity is the degree to which a new version of an old version reflects reality. By finding a balance between telling the truth and omitting unnecessary noise, you empower your audience.
Boxes and Arrows • Book in brief - Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap - Boxes and Arrows
Just to be clear, your point of view is the truth you overlay onto your niche or industry-specific expertise. It’s an insight that influences the work you do.