How To Use POV Architecture To Create Trust | Content Marketing Institute
Robert Rosecontentmarketinginstitute.com
How To Use POV Architecture To Create Trust | Content Marketing Institute
... See moreA POV tells employees how to act and guides their decisions. Everything a company does, day in and day out, should align with the point of view. If the POV is clear and employees buy into it, the company will practically manage itself. But that doesn't mean you can just post a POV on your website and expect it to work. Leadership has to evangelize
Abstraction helps organizations move beyond overwhelming details to more actionable and trustworthy information. Fidelity is the degree to which a new version of an old version reflects reality. By finding a balance between telling the truth and omitting unnecessary noise, you empower your audience.
Boxes and Arrows • Book in brief - Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap - Boxes and Arrows
Just to be clear, your point of view is the truth you overlay onto your niche or industry-specific expertise. It’s an insight that influences the work you do.
Drew McLellan • Sell with Authority: Own and Monetize Your Agency's Authority Position
A point of view is different from having a point. A point is an idea intentionally expressed. A point of view is the perspective—conscious and unconscious—through which the work emerges.
Rick Rubin • The Creative Act: A Way of Being
If you want a better truth architecture, you need a better trust architecture. I mean, when you think about it, I mean, we know firsthand so little of what we think we know and most of it comes from... It's why fixing the relational problems to me is as or more important as fixing the content problems. Because ultimately, if we don't change who... See more