By combining CRM loyalty data and ad-serving behavioral data with third-party audience data, we’ve seen big data–fueled targeting implementations yield triple-digit ROI increases for multiple clients.

Quick example: We were working with a B2B company recently, and one of the things they found was that while using PPC advertising to drive people to “talk to a consultant” provided a lot of leads, those leads didn’t ever convert into customers. They were simply tire kickers looking for free advice. So we switched to a PPC campaign that drove people

For instance, if you keep a record of the products or services a customer has bought from you in the past, what they’ve looked at on your website, how often they’ve contacted you, you can merge that data with the relevant demographic details, then, using CRM technology, you can track and anticipate what those customers are likely to be interested i