How to use CRM data to inform and grow your PPC campaigns
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How to use CRM data to inform and grow your PPC campaigns
Exercise: Crafting AI-Powered Marketing Campaigns
ModernMind Publications • Generative AI for Beginners Made Easy: Master Artificial Intelligence and Machine Learning Fundamentals, Learn Creative AI, and Enhance Your Skills With Interactive Real-World Exercises
Digital Marketing for Dummies (For Dummies (Business & Personal Finance))
amazon.com
Quick example: We were working with a B2B company recently, and one of the things they found was that while using PPC advertising to drive people to “talk to a consultant” provided a lot of leads, those leads didn’t ever convert into customers. They were simply tire kickers looking for free advice. So we switched to a PPC campaign that drove people
... See moreRobert Rose • Managing Content Marketing
By combining CRM loyalty data and ad-serving behavioral data with third-party audience data, we’ve seen big data–fueled targeting implementations yield triple-digit ROI increases for multiple clients.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
working with campaigns on paid media is hardly possible without doing some kind of personalization.