How to Test Value Propositions like a Business Designer

run experiments on landing pages and home pages in which we create and test value-proposition alternatives. When combined with data from surveys of customer and market perceptions, these tests add quantitative validity to the qualitative insights. The learning from these value-proposition tests often generates powerful marketing insights that impac

VALUE PROPOSITION Describes the benefits customers can expect from your products and services.

A compelling unique value proposition either promises a better desired outcome, a better way of achieving the desired outcome, or both.

Value propositions. How the business solves problems and meets the needs of its customers, creating value for them in the process.

Here is your plan: Craft a Unique Value Proposition Hypothesis: A value proposition is a clear statement that describes the unique benefit your solution offers to your target customers. It should be easy to understand, memorable, and compelling. To develop a winning value proposition, you must test your hypotheses against market realities. This wil

To test usability and value, the user needs to be able to use one of the prototypes we described earlier. When we're focused on testing value, we usually utilize high‐fidelity user prototypes.