How to Test Value Propositions like a Business Designer

value proposition is a clear statement that explains how your product solves customers’ problems or improves their situation (relevancy), delivers specific benefits (quantified value), tells the ideal customer why they should buy from you and not from the competition (unique differentiation).

1. Research to prove or disprove hypotheses, vs trying to boil the ocean by seeing what’s out there.


2. If doing stakeholder interviews, at the end of the day discuss the key themes, write them down, order them and use this as your skeleton.


3. Don’t waste time transcribing. Use tools like Fireflies AI or Otter.AI. They get you 80% there.


4. Identify