the best way to let others know about your work is to get rid of the word ‘promote’ altogether - it just isn’t a good fit for what creative people do. Instead, I like to tell people what my work is about, and let them make up their own minds.

Talk about why the subject is important to you, how you feel about the finished piece, what inspired it, what you learned along the way. Show up as a human. It’s far more interesting, and your passion and connection is much more inviting to hear. Leave the superlatives to other people - and don’t be afraid to quote them.

Show up in spaces where you’re fluent in the language and culture, and where the people feel like your people.

Identifying these media that are right for you will mean that your communication is more reciprocal too - you’ll find yourself genuinely interested in the people who are also hanging out there, and that means you’re more likely to enter

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I’ve ultimately realised that the best way to let others know about your work is to get rid of the word ‘promote’ altogether - it just isn’t a good fit for what creative people do. Instead, I like to tell people what my work is about, and let them make up their own minds. There’s no force, no pushiness required, and everyone involved can come away... See more

Instead, when writing newsletters or pitching articles, mine your own work for content. Dig deep into your own subject matter, expanding on some details, reframing others, and sharing parts of your research that didn’t make the final cut. Establish your expertise, your passion, and your continued critical engagement in the debates surrounding your

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