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How to Succeed in Business by Bundling – And Unbundling
Bundling helps you determine whether your products and/or services should be sold together or separately. When done right, it can increase total profit because customers end up buying more than they would have if you hadn't bundled. Take an example many are familiar with: McDonald's and its Value Meals.
Georg Tacke • Monetizing Innovation: How Smart Companies Design the Product Around the Price
In the end, my reckon so far is that since there’s no physical or logistical reasons to wrap things together, a bundle must make a lot of sense content, deal, and revenue wise. All other combinations either fail or represent the first steps in becoming a more common publication.
sentiers.media • Bundles, One of the Futures of Newsletters
Bundling drives innovation and creates industries.