How to Speak Truth to Power
The information balance of power has changed, of course. A generation ago, the public could exist only as a passive audience. Information was dispensed on the industrial model: top down and one to many. That was the great age of the daily newspaper and famous anchormen on the model of Walter Cronkite. The advent of digital platforms, in a sense, cr
... See moreMartin Gurri • Revolt of the Public and the Crisis of Authority in the New Millennium
GO DIRECT: THE MANIFESTO
I. TRADITIONAL PR IS DEAD.
For too long, founders have yielded control over their narratives to media and middlemen.
Before the internet, it was by necessity. The way to reach large audiences was through the media, and the way to get media coverage was… Show more
