How to Sell Your Art Online: Live a Successful Creative Life on Your Own Terms

brands. Don Thompson’s book The $12 Million Stuffed Shark does a great job of detailing how artists like Damien Hirst

that information wants to be free; that attention equals currency; that ubiquity, not rarity, defines value; and that a truly networked society had to be open and unrestricted.

As a side note, it has been my experience that most of the successful independent artists that I know did not go to art school. I know artists who were oil pipeline engineers, social workers, stay-at-home moms, welders, advertising executives, marketing executives, and chefs. These artists are not only the most successful independent artists that I

This combination of branding, personality, and association with success creates incredible results.

How can you as an artist use the Web to build these weak ties to the communities that might be interested in your art?

a number of artists who made solid six-figure incomes for ten to twenty years or more, and when their gallery dropped them or went out of business, they were suddenly without income and had no resources to start sales because the gallery had all of the relationships with collectors.

Cyborg Theory states that because of the way that machines and objects have become a part of our everyday life, we are all cyborgs (part human, part machine).

Your inspiration for making your art matters to people. They want to understand where your art came from. You don’t have to come right out and say it, but you can hint at it and lead people down the path that you want them to follow and let them discover it for themselves.

documentary called Indie Kindred,

An important sales rule is that people buy things from people that they know, like, and trust. That’s true even of things that they love.