Number of unique visitors (found under Behavior > Overview)—the raw number of people on your site. • Source of visits (found under Acquisition > Overview)—for a healthy artist website, this should break down into about 20 percent search engine traffic, 25 percent direct/e-mail traffic, 30 percent referral traffic (other bloggers and websites

Every time some new Web tool or toy comes along, you should ask yourself, “How does this help me make more sales?” If there’s no connection, then ignore it. I see far too many artists waste their time trying to learn every Web tool and toy, every trick, hack, and tactic.

Then, instead of keeping my mouth shut and seeing how they responded, I stupidly barreled ahead to say, “But if five thousand dollars is too much for your budget, I can always scale back the design to make it less expensive.” D’oh! The husband said, “Three thousand dollars, four thousand dollars, five thousand dollars—it’s all the same to me. But I

I don’t know about you, but $40 seems an awfully small price for a painting by someone who commands $2,560 for a 32×32 canvas. Here are the same canvas sizes using linear-inch pricing, using a multiplier of 20 (i.e., $20.00 per linear inch). As you can see, the difference in price feels a lot less out-of-whack: 4+4 inches = 8 linear inches × 20 = $

With size-based pricing, you simply need to determine your current multiplier (the number you multiply by the canvas size) in order to immediately know the price for any given piece (okay, possibly with the help of a calculator . . .). If you create in a lot of different sizes, you may find linear-inch pricing more sensible than square-inch pricing

Remember: your pricing gets to change. If, like my story above, you’ve got a client waiting to hear back about a price, know that as you become more established, you’ll be able to command higher prices. You may even raise your prices on your very next sale. In other words, whatever you charge this one client is not set in stone, so don’t stress too

Which day would you like to stop by and pick up the painting? Would you be interested in renting it for a month to see how it fits in your space?

Would you like to take this home today? Have I answered all of your questions? Which credit card would you like to put that on? Would you prefer check or credit card? If that all sounds good, we just need to get this commission agreement signed. Are you ready to make a decision on this right now?

Concurrently, we also began looking at the components of how she was promoting her work. We looked at how she was using social media, her mailing list, and her relationships with local galleries. It turns out that Kim had previously worked as a sales agent at a local gallery and knew a lot of people in the local art scene. We decided to focus some