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How to Scale a Magical Experience: 4 Lessons from Airbnb’s Brian Chesky
It’s hard to have a conversation with anyone in tech without the word “scale” entering the conversation; “Internet scale” is a particularly popular variation of the term. Scale is a concept that is at the root of most venture investing: because software has zero marginal cost – one copy costs just as much as 100, or one million – there are massive ... See more
Ben Thompson • Differentiation and Value Capture in the Internet Age
when Brian Chesky founded Airbnb, he had only the loosest idea of what his company could or would become. He did what most business people do: he talked to customers. But he didn’t ask them about the existing products or make them fill out dreary surveys. Instead, he interrogated them about their fantasies. What would a six-star experience be for a
... See moreMargaret Heffernan • Uncharted
“Think big, start small, scale fast.”
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
So, the question that keeps me up at night is, what are us humans gonna do with all of our newfound time? Which brings me back to Japan, and this quaint Kyoto restaurant I found myself sitting in one evening. There were 10 seats, one chef/owner and one apprentice, and the most incredibly crafted experience. It wasn’t expensive, but everything was i
... See moreScott Belsky • The Personalization Wave, a Surge of Wildly Human-Intensive Non-Scalable Experiences, & Ideas of the Month
There's no question that scale introduces serious challenges, and over the past decade, much of my time has been spent coaching companies through rapid growth. Sometimes we call that surviving success, if that gives you an indication of how hard it can be.