How to Say Hello

Consider that 99% of your future clients have not even met you yet. So, will you pretend everyone knows your entire life story and is bored with it already, or will you speak as though you’re meeting fresh pairs of ears, ready to fall in love with you and your message?

People love attention, almost more than anything. Part of what makes people open up, conversationally, is the sense that someone is paying them more attention than normal. This is usually conveyed by shared body language, shared speech patterns, and granular responses— like, for an incredibly banal example, if someone tells you they used to live in

When you’re practicing Illuminationism, you’re offering a gaze that says, “I want to get to know you and be known by you.” It’s a gaze that positively answers the question everybody is unconsciously asking themselves when they meet you: “Am I a person to you? Do you care about me? Am I a priority for you?” The answers to those questions are conveye