How to Reduce Churn by Doing Your "One Thing"
If I was to sit down today and redesign Live Nation, or Fender, or any of the thousand band websites I did, the user interface would just be an empty text box asking:
“What can I do for you?”
Ethan Kaplan • The User Story is the User Experience
The approach of framing the why of the product's features together with actual user behavior—and presenting it in a less traditional way—paid off.