How to Reduce Churn by Doing Your "One Thing"
Adding one extra feature nearly cost us our startup.
Monday morning, anxiety twisted in my chest as I deleted half of our codebase.
Our product was buried under features, each an attempt to stave off failure, yet leaving us on the brink of collapse. The team lingered, eyes glued to my screen.
“It’s too cluttered,” I finally said, swallowing my fear.
My
... See morethe easiest thing to do in a product is add a feature. People new to design tend to see the world of product as a set of features to build more than an experience to balance, and they rush to add things until they paint themselves in a corner with an encumbered experience that lacks a cohesive purpose. Balancing and integrating takes a lot more eff... See more