Entrepreneurs should look at the fundraising process as a way to sharpen their thinking about their idea, their path, and their risks, and once they can clearly articulate the business and the vision, they will have an easier time persuading investors. It’s all about getting to a point where you as the founder are thinking with clarity about the pr

don’t “boil the ocean.” Many founders try to tell investors everything they want to do now and in the future—in other words, “boiling the ocean.” Your job is to take all of the information about your company and pull out only the “nuggets” that will make investors want to put their money in your “gold mine.”