How to raise money before launch

Here are some tips to keep your startup lean:

1. Focus on unit economics from day one. Understand your costs and revenue at a granular level.


2. Wait to hit certain revenue milestones before hiring additional teammates.


3. Explore alternative funding sources like revenue-based financing, crowdfunding, or bank loans.


4. If you do need to raise VC money, approach it

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As a founder in a world where capital is easy to get, what matters is how to explain yourself, distill the company, and get public markets to understand you in the right way.