One of the core tenets of business is to think like your customers and deliver what they want, rather than what you think they should want. The same principle is true when it comes to your investors. In the same way you conduct market research to help shape your product or service to meet your customers’ needs, you must understand the type of inves

In your pitch deck, less is more. Use your energy, money, and equity to convince the best people to join you and to sign up customers. Spend your time putting your company in a better position so that VCs can’t…

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