How to Pitch Your Company : YC Startup Library | Y Combinator

The YC approach on how to pitch your company: https://t.co/veCLNTYJXu

So many founders have a great idea but can’t figure out how to sell it. Second-time founders know that they shouldn’t even bother with an idea if it is not sell-able. Marketing risks force you to face the truth: Do you know enough about your market to know how to sell it and who will buy it?

existed thus far, and why I would be able to pull it off. The most important pitch isn’t a polished one, it’s a casual one. Remember, you’re ideally not going through a deck. You’re setting up casual meet-and-greets with investors. At some point in the conversation, they’ll ask you what you do (that’s their job!). Here, you have to absolutely knock

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Let’s zoom in closer and go from abstract theory to applicable practice with the 4Cs.

1. Clear : Avoid ambiguity, be direct, and use simple words/sentences.


2. Concise : Be brief.


3. Cogent : Ensure your writing follows a logical, relevant sequence. Each point should naturally lead to the next, building a cohesive argument backed up by data, examples, and/o

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