How to Pitch the Cut

These questions can help you focus your story:

• What is the most important part of the work you are trying to promote?


• If you could only tell someone one thing about the project that really gets to the core of why you’re doing what you’re doing, what is that thing?


• What sets you apart from other similar projects or creators? Is it your

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Write to Get in the Room

• Start With a Target : Want to work in sports marketing? Gaming? Consumer goods? Then start writing about it. Explore the industry, learn everything you can, and develop a strong, innovative perspective. Writing becomes your bridge—connecting you to the right people without needing to knock on doors.


• Go Deep and Different :

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Endless Idea Generator Anyone who says, “I don’t have that much to say,” doesn’t know the secret to coming up with endless ideas. Writing anything on the internet follows a very simple 3-step process. Step 1: What “Type” Of Writing Is This? Form #1: Actionable Guide Form #2: Opinion Form #3: Curated List Form #4: Story Form #5: Credible Talking Hea

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Over time you will build relationships with journalists. If you become known to them as someone who provides relevant content that their audience loves, if you deliver photos, audio or video in the format they require, and if you’re transparent and honest in your dealings with them, they will enjoy working with you and you’ll become a valuable asse

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