How to perform a winning Creative Audit — Foxwell Digital
Creativity absolutely has to be applied to all four Ps, and not just to the promotional P. Otherwise, the ads are just lipstick on a pig. It’s a lot more fun when your product is ‘the world’s rarest beer’ instead of a slightly more hoppy IPA, or when your distribution mechanic is a travelling beer roulette vending machine and not just shelf facings... See more
DTSACMO: Robbie Brammall
After each test, evaluate the new information you gather from the test results to determine how it affects your priorities.
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
How to create winning ads with AI UGC
get.arcads.ai[EXT] The-Lead: Building & Creativity in the Age of AI
docs.google.comTo answer these questions, you need to collect tribal knowledge, seek people who execute your marketing campaigns and your website changes, and ask them about decisions that might have contributed to the trends in the
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
whether your site was optimized for the right search keywords, how effective your different forms of advertising were at driving traffic to your site and what proportion of that traffic was ultimately being converted into sales, leads or whatever other conversion