How to Move From Social Marketing to Brand Marketing
successful firms I know, all of the individual partners act as if they have personal strategic plans for their own careers—they have each thought through what their special value on the marketplace will be, what will make them more than just one more practitioner in their specialty, how they plan to achieve this vision of personal career progress.
David H. Maister • Managing The Professional Service Firm
Decouple Your Professional and Personal Brands Cultivate Your Work Identity Foster Brand Consistency Position Yourself as a Thought Leader Maintain Your Authenticity Curate Your Social Media