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How to Measure Anything: Finding the Value of Intangibles in Business

Questions for this include the following 10 inquiries: 1. What will these results mean for your organization? 2. How would you assess the actual return (on investment, assets, sales, equity, etc.)? 3. What would be the extent of the improvement (or correction)? 4. How will these results impact the bottom line? 5. What are the annualized savings (fi
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