How to Measure Anything

assessing what you currently know about a quantity is a very important step for measurement of those things that do not seem as if you can measure them at all.

new sources of data, such as using social media and advances in personal health and activity monitoring as measurement devices (Chapter 13).

provide “calibrated probability assessments” to represent our uncertainties quantitatively (Chapter 5).

The Alleged Intangibles

you should start thinking about measurements as a multistep chain of thought. Inferences can be made from highly indirect observations.

common objections to measurement (Chapter 3).

defining the decision problem well (Chapter 4).

Part I: The Measurement Solution Exists.

Part IV: Beyond the Basics.