How to Measure Anything

CHAPTER 1 The Challenge of Intangibles

CHAPTER 2 An Intuitive Measurement Habit: Eratosthenes, Enrico, and Emily

The Alleged Intangibles

PART I The Measurement Solution Exists

The Proposal: It’s about Decisions

In other words, management needs a method to analyze options for reducing uncertainty about decisions.

decompose a measurement further, consider prior research done by others, and select and outline measurement instruments (Chapter 8).

model of decision risk (Chapter 6)

you should start thinking about measurements as a multistep chain of thought. Inferences can be made from highly indirect observations.