How to Measure Anything

assessing what you currently know about a quantity is a very important step for measurement of those things that do not seem as if you can measure them at all.

start to ask what things about it you do know.

The biggest source of uncertainty would point toward a measurement that would reduce the uncertainty the most.

you should start thinking about measurements as a multistep chain of thought. Inferences can be made from highly indirect observations.

CHAPTER 2 An Intuitive Measurement Habit: Eratosthenes, Enrico, and Emily

case examples from beginning to end of the entire process and help the reader get started on some other common measurement problems (Chapter 14).

new sources of data, such as using social media and advances in personal health and activity monitoring as measurement devices (Chapter 13).

refining human judgment can itself be a powerful type of a measurement instrument (Chapter 12).

describing measurement instruments when the object of measurement is human attitudes and preferences (Chapter 11).