How to Market to Experts
Many of us are wired to look at work as something that should produce monetary rewards. Or at least with writing, some amount of attention, or new followers. But on the internet, sustained attention may take years to materialize, if at all. And too many people are focused on short-term followers instead of the genuine credibility that can come from... See more
Paul Millerd • Follow the Clues | #251
Implied Credibility is how much “Better” or “Worse” your content is than everyone else’s in your chosen category.
Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
Your content is so good, your credibility is implied. Signals of Implied Credibility are: Profile picture: Right out the gate, if your profile picture is blurry and half-hearted, what you’re really telling readers is that you’re not “playing the game” seriously—so then why should they take you seriously? Bio: “I like cats, coffee, and watching
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