How to Market to Experts
If you are truly an expert at what you do, then you won't need to market or pitch yourself or buy these dubious programs — you'll have more than enough word-of-mouth referrals to keep you busy.
Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing
Packy McCormick: We live in a world where expertise can be justly claimed by anyone who can continue to prove it. Synthesis and storytelling are the keys to navigating that world. In a world with so much information available and fewer unquestioned experts, the ability to let large amounts of information wash over you, figure out where to dive deep... See more
future.a16z.com • 21 Experts on the Future of Expertise - Future
Many sites like Medium are, yes, rich with intelligent essays, but also rich with people giving generic advice in the hopes of selling the next ebook containing aggregated advice from other advice givers. And as more of us are tasked with appearing as experts, we’re incentivized to look the other way.
99u.adobe.com • The Creative World’s Bullshit Industrial Complex
Many of us are wired to look at work as something that should produce monetary rewards. Or at least with writing, some amount of attention, or new followers. But on the internet, sustained attention may take years to materialize, if at all. And too many people are focused on short-term followers instead of the genuine credibility that can come from... See more