How to Market to Experts
Thought leaders and content marketing
Rhea Wessel • Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche
Don’t just study the contents of the articles; note who wrote them.
Last accessed on • Get Slightly Famous
Your content is so good, your credibility is implied. Signals of Implied Credibility are: Profile picture: Right out the gate, if your profile picture is blurry and half-hearted, what you’re really telling readers is that you’re not “playing the game” seriously—so then why should they take you seriously? Bio: “I like cats, coffee, and watching Netf
... See moreNicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
If search giants aren't interested in, well, search, I suppose it's time to look elsewhere for answers online. Share sources you trust, curate sources of information on what's important to you and dive back into specific URLs over general queries.