How to Market to Experts
Your ideas are a product of the information you consume. Improving your outputs requires actively directing your attention to high-quality information streams and diverting attention from low-quality ones.
The tricky thing is that our information ecosystem is full of talented marketers who masquerade as experts with convincing copywri
... See moreNick DeWilde • Becoming an Expert Generalist
Become your industry’s curator and do your work in public—these two principles increase your chances for becoming known as an expert in your field,
Dave Gerhardt • Founder Brand: Turn Your Story Into Your Competitive Advantage
Many of us are wired to look at work as something that should produce monetary rewards. Or at least with writing, some amount of attention, or new followers. But on the internet, sustained attention may take years to materialize, if at all. And too many people are focused on short-term followers instead of the genuine credibility that can come from... See more
Paul Millerd • Follow the Clues | #251
A narrow niche, a strong point of view, and being findable in multiple places are the hallmarks of an authority position.