How to Market to Experts
Many of us are wired to look at work as something that should produce monetary rewards. Or at least with writing, some amount of attention, or new followers. But on the internet, sustained attention may take years to materialize, if at all. And too many people are focused on short-term followers instead of the genuine credibility that can come from... See more
Paul Millerd • Follow the Clues | #251
Writers need to become researchers first and writers second. Successful writers are researchers who write on the side.
As a writer, your goal isn’t to become an expert, but rather to report on or write to them. Hence, your knowledge base is better built around citation instead of internalization. You don’t need to memorize; you need to link.
As you
The more obvious ways to boost your credibility include: Develop deep expertise in your industry. Stay current with industry trends and business news. Offer your point of view when you have one.