How to Market to Experts
The more obvious ways to boost your credibility include: Develop deep expertise in your industry. Stay current with industry trends and business news. Offer your point of view when you have one.
Charles H. Green • The Trusted Advisor Fieldbook: A Comprehensive Toolkit for Leading with Trust
A narrow niche, a strong point of view, and being findable in multiple places are the hallmarks of an authority position.
Drew McLellan • Sell with Authority: Own and Monetize Your Agency's Authority Position
Many of us are wired to look at work as something that should produce monetary rewards. Or at least with writing, some amount of attention, or new followers. But on the internet, sustained attention may take years to materialize, if at all. And too many people are focused on short-term followers instead of the genuine credibility that can come from... See more