How to Market to Doctors and Other HCPs: Define Your Doctor Audience
“gathering market intelligence.” The better the firm’s understanding of how clients think (and what they’re thinking about lately), the more effective it will be able to market itself. Any firm that fails to make this investment will be severely handicapped, having to market itself based upon what it “guesses” or “assumes” clients want.
David H. Maister • Managing The Professional Service Firm
Dividing the physicians into categories allows us to focus on their unique drivers, fix their concerns, and follow up afterward to capture the win.
Quint Studer • A Culture of High Performance: Achieving Higher Quality at a Lower Cost
The future of Healthcare
sonerhaci.medium.com
This is why my bet is that the biggest winners in healthcare going forward will be ones that:
Nikhil Krishnan • Things I’m Thinking About In Healthcare Part 2
At the UltraWellness Center, our team of doctors, nutritionists, nurses, and health coaches is committed to helping you reach optimal health
Mark Hyman • The UltraMind Solution: Fix Your Broken Brain by Healing Your Body First
Identifying the decision maker is one way of narrowing your audience.