Saved by Nick Nikolov and
How to Make Users Go ‘Whoa’
In Are We Too Impatient to Be Intelligent?, advertising executive Rory Sutherland challenges our knee-jerk assumption that faster is always better. He asks us to consider what might happen if we approached problem-solving and decision-making with a more open-ended, human-centered perspective.
He offers a thought experiment: what if the brief to... See more
He offers a thought experiment: what if the brief to... See more
311 / The fallacy of faster
You don’t make something people love by building what they ask for or by trying to infer a vision from data about their short-term behavior. Instead, you need to genuinely understand and care about the people you seek to serve, and then use your intuition to make something that they didn’t even realize they needed, that will light them up and feel
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