Saved by Nick Nikolov and
How to Make Users Go ‘Whoa’
There are two types of founders.
Those who do lots of research, validate ideas, test many prototypes, and iteratively get to a product. This is a more technical and user-focused approach.
The other is where the product vision emerges fully-formed in the founder’s eye before it is brought to existence. Here, the founder zeroes in on their self express... See more
Those who do lots of research, validate ideas, test many prototypes, and iteratively get to a product. This is a more technical and user-focused approach.
The other is where the product vision emerges fully-formed in the founder’s eye before it is brought to existence. Here, the founder zeroes in on their self express... See more
sari azout • Things I'm Thinking About
Sublime Principles and Culture (shared internally with the team):
Be fanatic about product excellence
We're not in the business of creating software - we are in the business of building a product people love. Most organizations lower their standards in an effort to move things along and get things off their desks. We have to fight that impulse every
... See moreBut as any experienced founder knows, this process is fractal.
The deeper you get into asking questions about a person’s day, the more detail there is to observe. And true needs or jobs—the ones that are burning or unfulfilled—get lost in the process of mapping the infinite contours of an individual life.
What actually works? Drop the objectivity. In
... See moreDan Shipper • How to Figure Out What People Want
Sari: People want to go on a journey. They want to understand what your vision is, not just what problem you’re solving. They're looking for belonging, something to be a part of.
Of course market demand matters. But demand isn’t born out of nothing. Desires are formed. We are all responsible for what one another wants. We need to build a world and t... See more
Of course market demand matters. But demand isn’t born out of nothing. Desires are formed. We are all responsible for what one another wants. We need to build a world and t... See more
How to make users go ‘whoa’
I’m thinking about how malleable the world is, and how easy it is to forget that. The world has, many times throughout history, reconfigured itself around strong visions.
Our desires, motivations and behaviors are constantly being shaped by incentives and systems we aren’t even aware of. So much genius and money has gone into a metaphor that assume... See more
Our desires, motivations and behaviors are constantly being shaped by incentives and systems we aren’t even aware of. So much genius and money has gone into a metaphor that assume... See more