How to Make Something People Give a Shit About

So here’s the formula, if you can call it that:

1. Find a real problem (not a hypothetical one)


2. Make the solution emotionally resonant (not just functional)


3. Time it right (not too early, not too late)


4. Communicate the why (not just the what)


5. Focus on existing needs (not invented ones)


6. Win decisively on what matters most (not marginally on everything)


7. Remove o

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