Singer/songwriters struggle more than most with what to share with the world via social media.

fans who stream your music but never spend any money on you directly are at the bottom of the pyramid.

The aesthetic is just a visual way of communicating your vision. It’s an easy way for fans to enter your Artist world.

A video should accompany every song. Every time.

The aesthetic should feel like your Vision.

on who sold the most tickets.

It is the single most important piece of your release—next to the music, of course. It should reveal why people should care about you. What sets you apart? Why

These “promoters” usually present about 5–15 bands on a night, who each play about a 20-minute set.

For every business decision you make for the rest of your career, ask yourself this question: Is this the best decision for my fans? If you can answer yes every time, then you can never fail.