
How to Make It in the New Music Business

A music career is just too hard. Do not have a backup plan.
Ari Herstand • How to Make It in the New Music Business
Don’t let your manager manipulate you into giving up control.
Ari Herstand • How to Make It in the New Music Business
I wrote an article about them, and after they threatened to sue me multiple times (you can’t sue if it’s the truth!), they eventually conceded that they had messed up, and the company folded. Win for musicians everywhere!
Ari Herstand • How to Make It in the New Music Business
Those who buy your merch are a level above that.
Ari Herstand • How to Make It in the New Music Business
But I recommend either investing in a $1,000 DSLR camera and a couple great lenses or hiring a DP
Ari Herstand • How to Make It in the New Music Business
With legitimate showcases, you have to be invited to play.
Ari Herstand • How to Make It in the New Music Business
Professional DPs know how to operate the most complicated (and expensive) cameras in the world and know what it takes to realize nearly any concept.
Ari Herstand • How to Make It in the New Music Business
You’ll want one PA on playback duty for the entire duration of the shoot. There will be lots of starts and stops.