How to Make a Few Billion Dollars

enjoy problem-solving, and who can use their solutions to grow the business and wow our customers.

creating the most value for the investors who trusted us with their money.

Being “all in” is energizing; it’s also highly contagious.

Ludwig Jesselson, is, “You can mess up a lot of things in business and still do well as long as you get the big trend right.”

The question, “What was the happiest part of your day?” has a more uplifting effect than “How was your day?”

“How will doing this deal contribute to the two main drivers of shareholder value, which are pleasing customers and propelling financial results?”

Being dialectical means looking at something from different perspectives and interpreting it in multiple ways that are all valid.

started building brand equity with superior service.

reframing negative thoughts as useful data rather than objective reality.