How to Lie with Statistics
tend to follow the numbers, especially if the decision is low-risk. We normally don’t cross-reference information or check sources. We look for the biggest number and believe in its authority.
Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
A lição para mim, que se aplica a toda análise estatística, é que mesmo as medidas ou os cálculos mais precisos devem ser verificados em relação ao senso comum.
Charles Wheelan • Estatística: O que é, para que serve, como funciona (Portuguese Edition)
(By the way, that is a good general principle with statistics: be careful jumping to any conclusions if the differences are smaller than say, roughly, 10 percent.)
Ola Rosling • Factfulness: Ten Reasons We're Wrong About The World - And Why Things Are Better Than You Think
the number of people who think they understand statistics dangerously dwarfs those who actually do, and maths can cause fundamental problems when badly used.