A System That Builds Over Time

Here’s how I structure my week:

1. Start with a long-form post on a topic my audience cares deeply about.


2. Extract 3-5+ Notes and takeaways from that post.


3. Publish the Notes over a few days.


4. Let specific Notes and Posts convert readers into subscribers.


5. Watch what performs and do more of it.

That’s it. Simple, repeatable,... See more

✨ Step 1: Set Up Your Substack (The Right Way)

• What to name it (don’t overthink)


• How to make your homepage bingeable


• The “subscribe” button psychology trick

🧠 Step 2: What the Hell Do I Write About?!

• Picking content pillars that feel fun AND make money


• Creating binge-worthy content—even if you’re multi-passionate


• Why people pay for content (and what

... See more

Here's what most people get wrong: they think building a successful newsletter is about finding the perfect topic or writing brilliant content every day.

That's not it.

Building a sustainable newsletter is about creating systems that work even when you're not actively working on them.