How to Launch a Brand Substack; Secrets from Rare Beauty + More

- Think of Pinterest as your visual moodboard. Curate images that express your brand’s feeling. Not just what you sell, but the kind of life your audience aspires to.
- On Substack , write like you’re letting them in on your inner circle—philosophies, opinions, POV, the behind-the-scenes of your process. Make it intimate, not just instructional.
- Your