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How to Identify Underrated Markets
Some concepts to pay attention to:
- Deceptively Small Markets
- Larger Adjacent Markets
- Watching the Hobbyists
- Timing and Inflections
- Compounding and Patience
Julian Weisser • Quaint startups become the next big thing.
How people experience the world is changing, with gamers saying that the most attractive element of an immersive game is the story, and with the majority of younger generations playing games, creating a compelling brand story is becoming an increasingly attractive point of differentiation.
Petah Marian • Myth making and wonder - the new brand experience
All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces - Above the Crowd
Bill Gurleyabovethecrowd.comTechno-Industrials are addressing larger markets than most software companies can.
They use whichever tools they need to provide better solutions to key bottlenecks with better unit economics than incumbents.
They are more capital efficient than most investors expect.
And they have to be more strategically sound than the average software company.
B... See more
They use whichever tools they need to provide better solutions to key bottlenecks with better unit economics than incumbents.
They are more capital efficient than most investors expect.
And they have to be more strategically sound than the average software company.
B... See more