How to grow decentralized communities

3. Creating opportunities for participants to build a sense of ownership: You want to think of monetary rewards as a means of acknowledging the value that a community member brings to the community as opposed to being the direct incentive to participate.

Decentralized organizations enable work to be distributed to the community members instead of being entirely driven by top-down decision making hierarchies. While tokens financially align participants to contribute value to such a network, it is grassroots community leadership and ownership that enables the long-term success of a token network.

1. Creating opportunities for people to discover the community/project: Your goal here is to attract primarily intrinsically motivated community members as opposed to purely extrinsic reasons.