
How to Go From -1 to 0

I've never taken the perspective of "build a cool piece of technology and see where it goes." It's more or less been based on an intuition about a hole in the market—or, more accurately, a future hole in the market. At any given time, you've got to have a technology roadmap in your mind and a market roadmap as to where things are headed—b
... See moreJessica Livingston • Founders at Work: Stories of Startups' Early Days
“One thing a lot of people struggle with in my field is that they have a lot of ideas, but don’t know how to get them turned into reality.”
Cal Newport • So Good They Can't Ignore You
Ideation is an essential part of every startup. There’s a cliché that ideas are a dime a dozen, but executing to get to the right idea is actually key to success. If you are going to dedicate the next ten years of your life to your startup, you will want to spend enough time initially to validate it as a concept worth working on. First look for pro
... See moreAli Tamaseb • Super Founders: What Data Reveals About Billion-Dollar Startups
Before I start a company, I typically write a couple of founding documents. One of them is very outside-in: it's a scenario-based document, describing the high-level challenge that I'm trying to address and the end user scenarios that we are trying to solve. This attempts to explain what we're trying to accomplish to anyone who joins the company or
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