How to Go From -1 to 0

The path from 0 to 1 might start with asking and answering three questions. First, what is valuable? Second, what can I do? And third, what is nobody else doing?

The questions themselves are straightforward. Question one illustrates the difference between business and academia; in academia, the number one sin is plagiarism, not triviality. So much o... See more

Let yourself become more ambitious—figure out the most interesting version of where what you’re working on could go. Then talk about that big vision and work relentlessly towards it, but always have a reasonable next step. You don’t want step one to be incorporating the company and step two to be going to Mars.

-1 to 0 is when you figure out what you want to work on. It’s when you decide where to allocate the next 5-10 years of your life.

This may sound simple, but it can be overwhelming and isolating in practice. That period before SPC was not my first -1 to 0 experience. I spent the year after leaving Facebook to start Cove feeling like I was banging my... See more