2. “Ring fence” investment costs from “ongoing” business.

they have to feel the light is worth the candle.

1. Make annual bonuses generous.

Listening is the most powerful weapon after self-belief and persistence you can bring into play as an entrepreneur.

“Success is never permanent; failure is never fatal. The only thing that really counts is to never, never, never give up.” That’s that old windbag Winston Churchill again.

The only way through it is to keep trudging. “When going through, hell,” Winston Churchill once remarked, “keep going.”

“A committee is a group of the unwilling, chosen from the unfit to do the unnecessary.”

“To be clever enough to get all that money, one must be stupid enough to want it.”

Be lucky. Get rich. Then give it all away. (We’ll get to that bit later.)