How to get press for your creative work

Pursue massive media attention, not for vanity or ego, but so your stories can open minds, spark imaginations, and lead to further explorations.

“It’s better to start smaller when targeting big media outlets. For them, the direct approach is rarely the best approach. Instead, you approach obliquely. So, you find the blogs that TechCrunch reads and gets stories ideas from. Chances are it will be easier to get that blog’s attention. You pitch there, which leads The New York Times to email you

The method isn’t to go out and find an agent. The method is to do work so impossibly magical that agents and producers come looking for you. You, the one who cared enough to put it all on the table, who fell in love with your viewers and your craft, and who made something that mattered. It doesn’t have to be a feature film or a Pulitzer-winning pla

Develop a communications strategy.

At the most basic level, my only strategy for finding and getting media is straightforward. I google reporters’ names to find their email addresses and phone numbers (yes, they’re publicly available). Then I reach out and explain what I’m doing or what I’ve done. I let the work and the fact that it matches what they cover—that it’s interesting and